Table of Contents

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I.1 The Importance of Marketing
II. Hitting the Target and Adding Value
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II.6 Psychographic Segmentation
III. Are Customers Really First?
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III.3 Customer Service Matters
IV. The 4 P's . . . or 5 . . . or 6 . . .
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IV.2 What Makes an Effective Marketing Mix
IV.3 Product Decisions
IV.7 Adjustments to the Marketing Mix
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V.4 Categories of New Products
V.5 Product Development Process
V.12 Marketing Mix and the PLC
VI. Promote. Promote. Promote.
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VI.10 How To Write a Practical Promotion Plan
VI.15 What Makes a Good Print Ad?
VI.16 What Makes a Good Billboard Ad?
VI.17 What Makes a Good Television Ad
VI.18 What Makes a Good Radio Ad?
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VII.5 Factors Affecting Pricing
VIII. From Any Place to Your Place
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VIII.1 The Need for Distribution Channels
VIII.3 Direct Channels of Distribution
VIII.4 Indirect Channels of Distribution
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IX.2 The Steps of the Sales Process
IX.9 Methods of Overcoming Objections
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X.1 Identify and Define the Problem
X.4 Who Do We Collect Data From?
X.5 Keys to Writing An Effective Survey
X.6 Analyze the Data Recommendations